Hi There, Mama!
Enough putting everyone else’s needs first: Time to focus on You!
Let’s Get Real: Postpartum Fashion Is A Bit Tricky
Whether you call it the fourth trimester, nursing, recovery, or the now-never-sleeping-enough phase, dressing yourself to feel like, well, yourself, post-birth is harder than it should be.
As new and busy moms, we have changing priorities and a healing body, which leaves a lot of us just reaching for that one super comfy oversized top and pair of sweatpants over and over – and then feeling like less than the glowing beauties we are when we catch our reflection.
Our cause isn’t helped by the characterless, uninspiring postpartum-specific clothing so often on offer out there, nor by more stylish regular-sized clothing whose fit prevents mama necessities like nursing or crawling on the ground to play with our kiddos.
And just to make this topic even stickier, a lot of us feel guilty about even buying clothes for this time of our lives (as if we don’t already have enough to worry about!). We know our bodies are changing, and that what fits today may not fit later. We worry the clothes are a waste of money, or that they’ll just end up in landfills all too quickly.
But, the truth is, we deserve to feel good in what we wear – every single day of our lives. Did we not kick butt carrying and delivering a tiny human into this world? Do we not at all times use our female brilliance, endless creativity, and sheer willpower to bring these babes up? Leaving mamas stranded in a style desert chock full of guilt is simply no way to treat the superhuman women who have freshly taken on the role of mom.
Better clothing – clothing that addresses all of the above and reflects the strong, confident, and gorgeous women that we are – is possible. It’s our mission at Estella Moon to bring it to you.
Introducing
Estella Moon
Fellow mama and longtime Los Angeles fashion insider, Flora, founded Estella Moon in response to the above issues and her own struggles in finding fourth trimester clothing that met all her needs as a brand-new mom. This is what she has to say about it:
“I had a baby girl in the middle of the pandemic after working for 12 years in the fashion industry in Los Angeles, where I loved being immersed in a world where you literally wore your personality on your sleeve. Where your style was a testament to your creativity and sense of play.
“My priorities shifted big time when I had my baby and moved to a small town. Athleisure and bland nursing wear, the seemingly only options for postpartum moms, however, didn’t feel like me. I needed my clothing to love my new body: to allow it to nurse, to feel comfortable, to heal, and to morph into whatever was coming next. And, I wanted to feel like my old self, the one that felt confident, cute, and feminine when walking out the door every day. I wasn’t willing to accept the tradeoff of comfort for style – or style for comfort – because I knew that that self-assurance that comes with feeling good about yourself was going to be a part of making me the best mom I could be.
“And, so, I thought I could do something about this, not just for me, but for the next mama, and the next. I could mash up my new mom experiences with my fashion industry knowledge and, just possibly, give women out there some clothing options that help them shine bright and beautiful for their kids and themselves.”
From One Mama to the Next
We design every last Estella Moon piece to be:
What the Future Holds
As an emerging fashion label, we are focused on building up offerings that meet you where you are, helping you build your postpartum confidence and style.
We believe our cute, versatile, and effortless looks that consider nursing needs and your everyday priorities as a mother will let the true you shine through.
As we move forward, we’ll expand our range of clothing and dive deeper into sustainability practices. But most of all, we’ll stay responsive to you, our community of amazing mamas. If you have any feedback, we’d love to hear it!